This is one of a series of banner ads that I’ve seen recently on news websites and blogs for Philips, which is an electronics manufacturer.
Philips makes electronics, like TVs and electric razors and cordless phones and Ultrasound machines. Not time or, as far as I can tell, really anything that has to do with exercise (they don’t have a section of treadmills or anything like that on their website). So what this ad has to do with their company, I really don’t know. And it’s just one of a whole series like it! Some suggest that taking breaks at work is important. Well, yeah, but what does that have to do with Philips? Some just say things equivalent to “health is a good thing to have”, which seems equally weird. Now, it’s possible this is all simply supposed to somehow cause consumers to equate Philips with health, which puts the company in a good light, but this is a weird way of trying to do that. I mean, the ads don’t even tell you what Philips is! I just don’t get it and mostly it made me think Philips needs to rethink their marketing as it’s largely making them look confused, which does not make me want to buy one of their products.
