This is an ad for the Nissan Cube. I have two different versions of it, but it’s exactly the same ad.
The text reads:
It’s your space. The Cube mobile device lets you personalize with over 40 different colorful accessories. Go ahead and edit your dash topper, 20 color interior illumination, ripple hooks and interior appliques. Then upgrade your storage capacity with front-door bungees and a utility pouch. Your undos and redos are limitless.
Shift the way you move.
I’m… not even sure what to make of this. It’s describing this car like it’s a cell phone or an mp3 player or something. Personally, I don’t shop for cars the same way I shop for small electronics. For one thing, I’m far less likely to die if something goes wrong with my iPod than if something goes wrong with my car. So while I do have a preferred range of colors on my list of things to look for in a car, it’s at the bottom of the list with the things marked “optional features”. It’s not remotely near the important stuff that actually makes me consider looking at or buying a car.
And while I realize there are people who buy new cars as frequently as they buy new cell phones, I’m guessing that they look for different features than those listed here and are generally looking for more expensive cars than this (if you can afford a new car that often, chances are you can either afford a more expensive/flashy car or you can build/fix one yourself). So who is this aimed at? It actually reminds me of the way salespeople used to show women the mirrors as a feature because they facilitated make-up application. It seems rather patronizing. What do you think?