These are two public service announcements by the cast of the Star Wars movies. I know the second one is from 1979 and I’m guessing that the first one is from around the same time.
The Droids tell us why not to smoke:
We learn that in the Star Wars galaxy, friends don’t let friends drink and drive:
I think that the first ad is far more effective than the second, since it does more than just give us a slogan, but they both made me laugh. How does a droid smoke anyway? And aren’t they piloting or flying, not driving? Regardless, I think these are pretty good uses of the Star Wars IP. I especially like the little postscript at the end of the first ad where C3pO is wondering if he has a heart. It was sweet and very in character (it also reminded me of the Tin Woodman of Oz, which made me smile).
What do you think of these ads? Would they make you decide not to smoke or drive drunk? Would you at least remember them?