Nokia: Building a Green Brand
Posted by Rosepixie on May 25, 2010
This is a commercial focused on Nokia as a brand, rather than one specific product of theirs, and stresses the company’s efforts to be environmentally responsible.
This commercial visually used a lot of the “green” shorthands – crumpled up paper, a hand-drawn appearance, leaves everywhere, and (of course) the color green. That said, it’s fairly well designed from a visual standpoint.
The flow is pretty good too – it takes you through the process of designing, building, packaging and shipping products, stressing the environmental focus at each step. It’s problem is that this takes a long time and gets a little bit boring at points. But overall, the visuals keep things moving pretty well.
In terms of branding, I think this does a pretty good job. Am I convinced that Nokia phones are super awesome for the environment? Not really. They’re still phones. But I am likely to remember this and it might be the thing that tips my decision in Nokia’s favor when I’m next debating between two phones from different companies.