Movie Monday: Splice
Posted by Rosepixie on May 24, 2010
This is a poster for the upcoming movie Splice.
I honestly wouldn’t have batted an eye at this poster if it weren’t for the fact that I just recently saw the preview for the same movie. The preview was pretty unremarkable (generic technology/science-turned-monster movie trailer), but it did seem to go to remarkable lengths to not really show us the clone creature herself, as if seeing what she looked like was one of the reasons to see the movie.
But apparently it isn’t, since here she is on the poster. And there’s a foreign poster (German, I think, but I’m not positive of that) that just has a full-length shot of her naked.
So all I can think here is that either the department making the trailer and the department making the posters aren’t communicating (which is a giant marketing failure, since a coherent campaign is generally a good thing) or the fact that you don’t get to see her in the trailer was more by accident than anything. And when your movie focuses on a unique creature, you’d better be sure to pay attention to how and when the creature is revealed in your marketing, since it’s going to make a difference.
As it is, I think they are both fine (if unremarkable) pieces of movie marketing. They just don’t work together at all.