Pepsi Max: It’s Still Rape, Guys
Posted by Rosepixie on April 25, 2010
This is a recent commercial for Pepsi Max.
I can’t even tell you how much this ad disgusts me or how absolutely horrified I am that it was considered a good idea by the company. I have no idea what could have POSSIBLY told them that this commercial was ok, because it’s really, really not.
This ad portrays a group of guys setting up an elaborate ruse to deceive a woman for the express purpose of one of them having sex with her. Compelling someone to have sex against their will is rape. I’m not even going to argue that point (and this is one of those posts were I will carefully screen all comments, since rape is a very sensitive subject and some people just plain don’t get, especially on the internet). We live in a rape culture – the media all around us tells us that women’s bodies are for the taking and that if a man’s not “getting any”, it’s because a woman is withholding it from him. This encourages and gives something of a free pass to men’s attempts to coerce women into “putting out”. And women give in because they’re told they should.
To create a commercial that shows guys tricking a woman who has explicitly said “no” like this and then dancing about their success at the end is to glorify rape. I really can’t find any other way of reading this one. I’ve tried. No means no and if you then trick her into it, it just makes you an asshole. Pepsi, you totally fail this one. I hope it comes back to bite you.