an Ad a Day

A look at the marketing that surrounds us.

Verizon Wireless: Tapping Into Nostalgia

Posted by Rosepixie on February 20, 2010

This is a recent commercial for Verizon Wireless.

Recognize it?  Watch the original commercial to see just how closely they mimicked it.

This Verizon commercial is brilliant.  Not only does it tap into nostalgia, but it manages to include a surprising number of entertaining things you can do with a well-connected cell phone.  It could be pointed out that the original gum commercial was about bringing people together while the new version mostly shows people by themselves, but since arguably cell phones bring people together more than gum does, I can’t say that particular change really bothers me.  In fact, I’d have to say that the idea of gum bringing people together for kisses and stuff is kind of disgusting and the Verizon ad does not suffer from that at all!

I think that a parallel this close really works because we are able to so easily pull up the old ad it’s based on.  If we couldn’t do that, while the jingle would bring up warm fuzzy feelings of nostalgia, I’m not sure that it would be quite as effective and entertaining.  I think this ad is a good choice for Verizon.  It’s fun to watch and definitely conveys some major positives of their service.

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