Vintage Friday: ICI Fibres
Posted by Rosepixie on February 12, 2010
This is a commercial from the 1970s for ICI Fibres men’s fashions.
This commercial makes me laugh. It’s so trippy! I feel like I’m watching an ad executive’s idea of a Dali painting! The problem is that it really doesn’t do that much to get me interested in the actual clothes. Mostly I enjoyed watching it as a weird art film. I appreciate that it tries to show how easy it is to move in the clothing when the voice over is talking about that, but I couldn’t help but notice that when the voice is gushing about how many great colors the shirts come in, we’re seeing pretty boring, muted colors on the screen. So while I think this was a fun idea and certainly an amusing ad to watch, I have to wonder how effective it actually was at selling clothing.