an Ad a Day

A look at the marketing that surrounds us.

Bushmaster: Be a Man

Posted by Rosepixie on January 12, 2010

I found this ad for Bushmaster Firearms in a men’s magazine.

So, to be a man, you must have one of these guns. And since you (presumably) don’t have one now, your “man card” has been revoked until you get one.

This appears to be a particularly stupid example of the “invent a problem and then sell people the solution they don’t really need” school of advertising.  This one is especially insidious considering all the panic being stirred up right now about “traditional masculinity” being in jeopardy in politics, religion and a surprising number of social spaces.

I don’t have much else to say about this ad.  Does anyone else have any particular thoughts on it?

One Response to “Bushmaster: Be a Man”

  1. jaredmclaughlin said

    I have some thoughts on this one… I’m not a big fan. Don’t get me wrong, Bushmaster makes nice rifles, but I’d not a fan of some of the little accessories here. The extended bolt catches do just that; catch on things. Flip-up sights break off, and the plastic mags are just no fun. Mechanically, though, these are well-made rifles. The more US citizens that get them, the better.

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