Pier 1 Imports: Furnishings for Squirrels!
Posted by Rosepixie on September 27, 2009
This ad was an insert in one of the local papers in Austin, TX and is for Pier 1 Imports.
The text reads:
Pier 1 Imports
Creature Comforts
Hey critter, scamper in today for acorn-ucopia of savings!
up to 25% off
“Hey critter”? I have to wonder if this ad is really aimed at humans or if Pier 1 Imports has a new division of products aimed at squirrels and chipmunks, because I can’t really think of any humans I know who identify themselves as “critters”. And if Pier 1 has started selling products for squirrels, why are they advertising them in a human newspaper? It doesn’t seem like very well-targeted marketing. Of course, I’m not really sure how you would advertise to squirrels… Anybody have any ideas?
Kathleen said
I love the style of the ad! It’s too bad the copy is so silly and lameo.